We are excited to reveal Glamping Hub’s new, reimagined logo to kickstart the first phase of a global rebrand.
We’ve been working hard along with our partners at Origin—an outdoor-centric creative agency based in Canada—to create a brand image that really reflects our brand essence with clarity and simplicity. Our core values are at the heart of our rebrand and they have been the inspiration behind the new logo. At Glamping Hub, we believe in redefining travel by creating more thoughtful and human connections to the world’s most special places and spaces, giving our guests one exceptional experience at a time.
Evolving, growing, learning: the ethos behind our new logo design
From the early days of Glamping Hub, our goal has been to reconnect people with nature in unique accommodations, and our logos have been designed to reflect that. Our new logo helps to emphasize getting back to nature, as our CEO and founder, David Troya says;
“With our new logo and branding, we are taking the experience back to nature. Glamping is about spending quality time in the places and spaces that are truly special. Glamping means many things to many people, but extraordinary spaces are always at the core. We wanted a logo that reflects the inherent uniqueness of these kinds of experiences.”
The evolution of Glamping Hub
The first Glamping Hub logo was designed by David, depicting a yurt, and this evolved into a shaded tent, both portraying a camping-orientated theme. During the early stages of the rebranding project, we agreed that we wanted to give our new logo a more encompassing representation of glamping; not just yurts and tents, but A-frames, cabins, incredible domes, and everything in between. Our new logo now features a tree house, one of our most popular accommodations, and with a fresh, green color scheme, it reflects our aim to connect people to nature.
A collaborative process
Our brand management team have worked tirelessly to create our new brand image and the new logo design. Throughout this process, we worked closely with and under the guidance of Origin, and with their help, the rebrand has come to represent not just a change in the company’s image, but we hope to reflect the ever-changing world of glamping.
Glamping Hub is the world’s leading booking platform for unique outdoor accommodations and our rebrand has broader implications throughout the glamping industry as a whole. In September of this year, a report from Grand View Research showed that the glamping market is expected to be worth over $4.8 billion in 2025, and with over 31 thousand accommodations in 115 countries, Glamping Hub is an established leader in the sector. Danielle Kristmanson, Principal and Creative Director at Origin says;
“Glamping has grown from a passing trend into its own solidified niche within the hospitality industry. With this project, Origin was able to get down to the core of Glamping Hub’s brand identity, then reimagine it and express it in fresh new ways.”
Next Steps
Going forward, there will be further changes as part of the rebranding process with our core principals guiding the direction we take Glamping Hub. The website will see changes, designed to give both guests and hosts an improved experience. It will feature a simpler design rooted in nature and our belief in the importance of connecting people with the world’s most special places and spaces. Over the next few months, the next phases of the rebrand will be implemented, and we cannot wait for you to see the next stage in our journey.
About Origin
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded more than 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, L.L.Bean, Lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a bilingual suite of capabilities to the outdoor brands it helps succeed and grow in both Canada and the U.S.