As today the phenomenon of glamping spreads like wildfire across the globe, the concept of glamping was once limited to the U.K. and Africa but a mere 10 years ago. Now, we seeing luxury camping sites popping up in field, deserts, mountains, vineyards, and forests, from Eastern Europe and Asia to the Americas.
However, this raises an important question: If more and more landowners jump on the glamping bandwagon, are luxury camping sites going to become a dime a dozen? What will save the glamping industry from saturation?
Given the nature of glamping, there’s a tremendous variety of types of luxury camping accommodations, all of which can coexist peacefully at one time without eliminating the need for the others. Since each site is unique and many of them are very small and privately owned, guests will never have the same glamping experience twice. In fact, as the number of options in terms of glamping sites grows, it’s likely that more people will shift from traditional hotels to try something a bit out of the ordinary.
While the hotel industry certainly will not be swallowed up by glamping, it is prudent to note that introducing a new hotel to the world is not the same as introducing a new glamping site. A glamping site can be constructed in a matter of days or weeks, depending on its level of luxury. While the same licenseing, insurance, and adherence to laws and regulations specific to the hospitality industry still apply, the cost—both financially and environmentally—is far less.
Moreover, a glamping site is meant to be somewhat hidden away from the hustle and bustle of society and a slightly less easily accessed, in order to provide guests with a feeling of seclusion and exclusivity. A hotel, no matter how small, is usually heavily promoted and hard to miss. Let’s also not forget that glamping sites are designed to provide direct access to nature, creating a link between the interior and the exterior that no hotel room can mimic.
Glamping sites are also much more personal and less commercial, a homegrown entity, if you will. They are an accommodation, room, or collection of rooms that reflect the personality of the owner, as well as the rhythm of the surrounding landscape. This is a benefit for glamping sites, in terms of potential future saturation. For saturation to occur, you’d need uniformity, monotony, and a lack of demand to keep up with supply, none of which exists in the glamping world.
Thus, it seems the glamping industry is just beginning to stretch its legs. As long as fresh and innovative glamping experience can be created and they continue to adhere to the core principles of uniqueness, comfort, and a strong connection to the surrounding nature, we say the more, the merrier!