The trade winds that blow in from the Atlantic Ocean make Essaouira a choice destination for surfing. The lovely beaches are also a great place for a swim or a leisurely shore walk. For those who prefer land-based activities, there are also sites for tennis and horseback riding as well as Mogador Golf Course for golfers. Essaouira is also a fascinating place for sightseeing, as the walled medina offers market stalls that sell unique souvenirs and food. It is also a major producer of argan oil, so glampers can visit an argan oil collective to see it made as well as get a glimpse of tree-climbing goats. There are also several museums displaying various artifacts from the city's rich history.

Another must-see is the local fishing harbor, as Essaouira is one of Morocco's major port cities. For a one-of-a-kind gift, the region specializes in woodcarving, and dozens of other handmade goods can be bought as well. Finally, Essaouira is a major cultural center. It features several small art galleries and hosts the annual Gnaoua Festival of World Music, which includes rock, pop, and jazz artists in addition to traditional Moroccan musicians.